With the advent of technology, the cost of owning a handset and cost of accessing the internet through a mobile device has come down. Given that each of these mobiles subscribe to a platform(Symbian/iPhone/Blackberry/Android), its not too difficult in concentrating apps for social connectivity. There exists a huge Indian market, waiting to be tapped.
The market, that I am mentioning is your vegetable vendor, the auto-driver who plies between the crooked lanes, the hospital nurse who is attending to your grandmother. These people, are never in the consumer map, of the folks who design applications for the mobile. Todays applications have prices that are affordable, but are aimed at the tech savvy people. If, one of us can take the lead to find out what connects the community around our area, we can eliminate a lot of friction and spring in some efficiency into the way things run.
The vegetable vendor can take his orders through a simple application, that supports local language, and serve more people. He can guage consumer demand, and invest in the right amount of inventory. He can customise plans for his audience of buyers. The money to be made, is on the volume. It needs a goverment interefernce in announcing that people with a mobile, can order an auto through a neighberhood application, and can complain to the police, incase any malpractise is committed.
All this is just a figment of my imagination, but it does call for a system, that the common man can use to his daily benefit. This is a way, of solving a common man’s problem, by investing a little time in understanding a simple application. Applications, once made can be made a medium of instructions via school to teach students, who then ask their parents.
Change can be measured by the smile on the face of the common man, rather than look at the revenue potential of an idea. If change can happen, revenue will follow a like a dog follows the bone.