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ICICI Bank launches ‘ICICI Appathon’, a Mobile App Development Challenge


ICICI Bank launches ‘#ICICIAppathon’, a Mobile App Development Challenge

ICICI Bank is running ICICI Appathon’,A virtual mobile app development challenge, India’s largest mobile app development initiative by a bank.The Initiative aims to reach out to the developers, startups, technopreneurs and students to create the next generation of banking applications on mobile.ICICI Appathon is offering over 50 APIs from ICICI Bank.Using these APIs, participants will have to create innovative working prototypes of mobile applications that provides a superior customer experience.ICICI Appathon is Hosted on the IBM Bluemix cloud based platform,

Following is the process of participation in 3 Simple Steps:

Step 1) Participants can register on www.iciciappathon.com.The timeframe is from February 16 to March 01, 2016.The Participants will be shortlisted and announced on March 4, 2016.They will be given access to the APIs hosted on the IBM Bluemix platform on March 5, 2016.

Step 2) The Shortlisted Participants have to create minimum one innovative working prototype using the virtual banking and financial services APIs. The last date to submit is March 27, 2016

Step 3) Finalists will be announced on April 7, 2016. They will be invited to the ICICI Bank headquarters in Mumbai to compete in the Grand Finale in mid of April 2016

Top 3 ‘ICICI Appathon’ champions will be selected by a jury of eminent leaders from the BFSI segment and startups. All participants will be judged on five criteria that include uniqueness, functionality, business potential, user experience and scalability.

The top three winners will win prizes from a pool of over Rs 20 lakh along with a potential engagement opportunity with ICICI Bank. They will also be given a chance to be mentored by the event partners. Additionally, winners of the ‘ICICI Appathon’, who apply to the ‘10,000 Startups’ of NASSCOM will get a fast tracked entry into it. Moreover, two members of the winning team shall also have access to the network and coworking community of 91springboard (a co-working community of freelancers, startups and established small to large businesses) across India.

Speaking about the initiative, Ms. Chanda Kochhar, MD & CEO, ICICI Bank said, “At ICICI Bank, technology has been at the core of our strategy. In line with this vision, we have introduced the ‘ICICI Appathon’ that will allow us to foster innovation and tap into the minds of the most innovative developers. With India being among the top three internet users in the world, mobile banking is witnessing an exponential growth. It is also bringing about a shift in consumer preference wherein they want innovative solutions on the go. Through the ‘ICICI Appathon’, we want to broad base and leverage on the innovative ideas and the exceptional talent in our developers, technopreneurs and technology startups. We believe that programmes like these will encourage young developers to create world class banking applications on mobile and will strengthen the Government’s ‘Digital India’ mission. We hope to get ideas for some exceptional apps at the end of this development challenge.”

So, What are you waiting for? Get your thinking hats and creative & Technical skills rolling!!! Last few days to go.

For technical queries on the ICICI Appathon, kindly write to developer@iciciappathon.com. Alternatively, you can also contact the support team on: +91-80-495-36-832

To know more about ICICI Appathon please visit www.iciciappathon.com

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