For small businesses, it’s almost always a tough to Promote their Android Apps/Games in Free or in very less budget .
Some of the Apps or Games which are very good but due to low budget or very minimal presence : They lost somewhere.
In this Digital time, one have to very active and creative ..
Some of the tips i have gathered , lets get into that:
1.First of all, Do SEO :
Identify the best ” Target Keywords” for your App/Game.and also see on which keywords your app is coming in search. Try searchman tool for SEO & Competitive Intelligence.
2.Join Groups on Facebook/Google+ that is related to Apps. Even Join some Developers & Entrepreneurs Groups on Social Media. Ask people about yours App/Games.
3.Find some Alternative App Stores: It can increase your visibility and downloads . some are they:
Opera Mobile Store
You should read this : “A List of Alternative App Stores for Distributing your App or Mobile Game”
4.Write,Write and Write: You should have a Blog and write about App/Game. Communicate with others blogger and ask them to review the App.
5.Run Contests on Social Media and Always promote on all social media platforms.
6.Apply for Awards: Participate and take advantage of it.
The few sites are:
Best App Ever Awards
Apple Design Awards
Ericsson Application Awards
The Webby Awards
Best Mobile App Awards
7. Optimize your email signature and Integrate social within the app.
8. Contact some famous FB,G+ and twitter page’s admin.
9. Join some forum sites :
Free forum : Android free games and apps
Conclusions and some thought:
Before launch of any app, build a teaser website and blog. Do this atleast 1 month prior , you can collect emails.Gather potential customer emails through Facebook, Twitter, Google+ or your website. Also create a Product video/Podcast, make it funny and most creative.
Neil Patel says: “Press is the best way to kick start your startup, and the best way to get it is to manually reach out to journalists.”
Yes, I feel I have missed some points over here, what is your’s secrets 🙂