Vogue, India’s leading ‘fashion’ magazine and the maker of the ‘Let’s start with the Boys’ video, is back with another of its videos, titled, ‘My choice’.
And this time, we have Bollywood’s leading lady taking the centre stage to speak for the women of our country.
One would think it to be a moving, riveting, stark, dark, and a goosebump-inducing narrative. The first glimpse of the logo, with the bindi in there is quite reminiscent of the BBC documentary, India’s Daughter.
Cut to the first shot, with Deepika’s free-flowing hair, and things start looking different from there on.
What are we to understand by comparisons between your cotton clothes and catching light in your palm, or curbing the expanding universe?
We ask you why you were so late, because we care, and not because we think you are cheating on us.
We don’t have problems with your size, your weight, or your body type. We like you exactly the way you are.
If we had problems with your weight, instead of your own over-thinking mind, the age-old joke of you asking us, “Am I looking fat?” would have long ceased to exist.
It’s perfectly cool if you think having sex outside marriage is your choice, but don’t call the men dogs when they do something similar.
Yes, it’s perfectly your choice if you want to have my baby or not, but don’t look at the other happy parents, and make taunts about wanting to be one yourself.
How could you speak words like ‘having sex outside marriage’ and ‘my love for you is not temporary’ in the same minute of your speech. So much for irony!
And what is about those references between the rain and the forest, and the snowflakes in the end. I get it that these were made to prove your uniqueness, but even individual trees in a forest are unique, just in case you never knew.
By the way, having a collage of 99 faces to highlight your points is a good idea.
But could we have a bit more ‘normal’ looking people, instead of a superstar and actresses. (Yes, I know there were a few of them in between, but I guess I must have blinked during that moment, and it went by)
And let’s look beyond sexuality, dresses, body types, and proving your superiority to us. There are more serious things like dowries, female foeticides, inequality, etc.
Dear Woman, you are superior to anything, and we acknowledge it. Right from your power of bringing us into this world, to your ability to smile even in adversities.
And Miss Deepika Padukone, the people of this country look up to you as a great actress, and as a great human being. Give us more reasons to do that, and it should start with turning down more such offers.
Mr. Homi Adjania, we love your movies and your thinking, but when it’s a serious issue, could we have more of valid arguments, and less of kohl rimmed eyes or dancing women?
And Vogue India, we know you are a fashion brand, but sometimes, do also show the reality.
Thank you. And I am stopping writing now, because it’s ‘My Choice’.