He-profits-most-who-serves-best
Branding Business Marketing Short Story Top Work

Sorry for being spicy

Your brand is what your customers speak about when you leave the room. ~ Jeff Bezos of Amazon. Get closer than ever before to your customers. So close that you tell them what they need well before they even realise it. ~ Steve Jobs of Apple. Well before the Amazons and the Apples of the world created world class technology brands adulated by their customers, I learned an invaluable lesson about building brand loyalty through

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Packaging - Post
Branding Customer Complaint India Marketing Productivity Technology

Could Indians Improve on their Packaging Industry? An Insight

Do you think India should invest some good money in the packaging Industry so as to purchase sophisticated packaging machines? I remember I was pretty happy and content with the original toffee wraps – the simple ones; you twist and turn and lo behold! the toffee was in your mouth. Then the struggle began with the hajmola toffee packs in my life ie. – by the time I could open the ‘NEW Improved Pillow pack’ as

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Wine-Cellar
Branding Gifting Lifestyle Marketing Top

Choosing The Spirit To Celebrate The Spirit Of The Season

December can often be defined by two words – festive spirit. It’s the end of the year and that is always a good excuse to host a do or two in order to celebrate one’s past successes or forget recent failures. Thus, one must be ready to showcase skills considered the mark of any good host, one of them being – choosing the right ‘spirit’ to go with the spirit of the occasion. Wine Being

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#Flopkart-#BigBillionScam
Branding Business Customer Complaint Digital Media Featured Marketing Opinion Social Media Technology Top

#flopkart : Bansals take a bow

Did you gamble on 6th? I did at the Flipkart table. The Bansals sparked off the Diwali season of ‘good luck’ by giving millions of Indians the experience of gambling on Flipkart. Now if you’ve ever gambled, you know there are always more losers than winners, and losers whine a lot. So newsfeeds, tweets and streams screamed #flopkart #bigbillionscam. While, raging social storms are fairly common in India’s new found arm-chair social media activism, the

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content-marketing-blackboard
Branding Digital Media Entrepreneurship Marketing Top

What Kind of Content Marketer Are You? #infographic

Are you a content marketer/writer? Cool! However, Do you know different types, which one are you? More Cool #Ingographics you can find here: +IrfanAhmad https://plus.google.com/+IrfanAhmad/posts Remarkable content takes your readers on a journey Let’s review the three-step journey. 1.Start with their eyes. Use everything you know about design to invite your reader to interact with your content. 2.Engage their minds. Use the principles taught here on Copyblogger to keep your reader interested. Strong headlines, subheads,

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Branding Business Featured Politics Social Media Top

Mission 272+ App Review: Poor Execution, Pathetic UI

So the first party to go the APP mode (not AAP) is the BJP. Not surprising with NaMo’s huge tech team, they had to take a lead on this one. Knowing NaMo’s fetish for things though, this one is a disappointment. The app does not open mostly, its slow to load and refresh and does not augur well with the taste of a young India its trying to involve in the movement. Let’s look into

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Branding Education Globalisation Marketing

Are Women More Brand Loyal Than Men?

  By Parul Gupta It is always said that, “women are more loyal than men”. This is not universally accepted in the personal lives but trusted by the companies. As stated by Nadia Chauhan, CMO, Parle Agro, “Women customers are more loyal than men customers. For woman, a brand is a commitment and she hates to break the commitment while man flirts with the brand”. The reason that explains the difference in the behavior of

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