2017 Digital Media Entrepreneurship Fashion Featured Globalisation Lifestyle Marketing Media Shopping Technology

‘Zara.in’ The Famous Spanish Brand Opens An E-commerce Website

  Earlier this year, Zara opened its standalone high-street store in Mumbai, which is the biggest by the Global fast-fashion Spanish brand and Jesus Echevarria, chief communications and corporate affairs (Inditex) cleared about his plan to enter into e-commerce zone. On 27th September the brand announced its online store, for which the website goes live by 4th of October. Now, one can shop anywhere and pick articles from the full range of Zara, which shall

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2017 Business Employee Retention Entrepreneurship Featured Lifestyle Marketing Recruitment Shopping Work

What Drove Aditya Birla Group To Shut Down Abof?

The Aditya Birla Fashion and Retail Limited have announced to shut down its flagship e-commerce website ‘abof’ by 31st of October, exactly one year after shutting down previous venture Trendin.com.   As the two e-commerce biggies continue to shower festive sales, another big name has ventured out from the market and its none other than Abof (all about fashion), the primary e-commerce website of Aditya Birla Group.  The decision has come after it failed to

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Arts Culture Fashion Globalisation Lifestyle Marketing Media

Wearing a uniform can mean many things

Every institution that wants to leave a rich tradition, a rich legacy of its decorum and order and wants to create an ‘Element’ of considerable influence in a majority of cases emphasises on wearing a Uniform. The word itself as one can see puts focus on creating a sense of uniformity but with a difference in interesting ways. Although the general norm is to enforce uniforms in schools, many colleges also place emphasis on a

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Digital Media Digital Media Featured Marketing Opinion Social Media Technology

3 essentials of Digital Video. Or the long, short (and silent) off it!

Tides always creep up unknowingly. And over the last decade whenever I have had a chance to talk about digital trends – I have realised that they are very much like tidal waves that take marketers by surprise. So I thought it’s best to start with sharing some context on digital video and let you decide if you want to spend the next five minutes to immerse yourself in this new world. * 80% of

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Cricket IPL Leadership Legends Marketing Sports Top

Virat Kohli, the CEO

Virat Kohli is probably enjoying a kind of form now that even if he tries, and edges one to the keeper, the ball will fly over him. And let’s just not limit it to his batting. He is fielding tremendously and just when you think India miss an idea or two because the captain is the wicketkeeper far flung from the running in pace bowlers, here is Kohli at mid-off, chatting, ideating and encouraging the

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Business Digital Media Digital Media Entrepreneurship Work

Beginning of the Grind and the Festive Season Combined

Brainstorming while experimenting different cocktails and dreams (yes, I still love Tom Cruise) at various venues was what our new family did for the next 3 months. We had a new excuse to go OUWT even more now – it was all to figure out exactly what kind of product we wanted to create. With a fair share of procrastination and some pretty fun ideas, we saw ourselves getting serious about new work quite naturally.

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Digital Media Education Generation Y India Internet Productivity Twitter

Be the Star of your Amazing life – Do it Now

Be the Star within Yourself.. unlike those stars around you whom you see on TV, internet. No matter what, Do something in your life that gives some positive results to the Society . Apart from your Professional life, you have all potential to share happiness with society. Smile at the world and the world will smile back at you.World needs it more Every heart has its own rhythm, has its own music.. Every heart has its

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Branding Business Marketing Short Story Top Work

Sorry for being spicy

Your brand is what your customers speak about when you leave the room. ~ Jeff Bezos of Amazon. Get closer than ever before to your customers. So close that you tell them what they need well before they even realise it. ~ Steve Jobs of Apple. Well before the Amazons and the Apples of the world created world class technology brands adulated by their customers, I learned an invaluable lesson about building brand loyalty through

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Democracy Education Featured Governance India Opinion Top Twitter

#SelfieWithDaughter is amazing and it rocks, why?

Make no mistake, Narendra Modi is no ordinary Prime Minister. He possibly is the most astute one the country has seen alongside Jawaharlal Nehru and Narasimha Rao. That is why whatever he does sky rockets. He has a following that could even put Ronaldo to shame and creates plans that are worthy of a Google and Apple kind recognition. All his campaigns, from Swaach Bharat to Make in India have done phenomenally well but what

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Education Featured Marketing Social Media Top

The Power of Stories

Stories are Inspiring. Enagaging. Compelling. Stories have Power. Jennifer Aaker and Andy Smith in their book: “The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media To Drive Social Change” talk about 5 things that the story teller has to keep in mind Chronology – Stories should not begin at the beginning, but follow an interesting arc where events build on ideas, feelings and passion and should not feel disjointed and disparate. Telling

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