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Arts Culture Fashion Globalisation Lifestyle Marketing Media

Wearing a uniform can mean many things

Every institution that wants to leave a rich tradition, a rich legacy of its decorum and order and wants to create an ‘Element’ of considerable influence in a majority of cases emphasises on wearing a Uniform. The word itself as one can see puts focus on creating a sense of uniformity but with a difference in interesting ways. Although the general norm is to enforce uniforms in schools, many colleges also place emphasis on a

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Digital Media Digital Media Featured Marketing Opinion Social Media Technology

3 essentials of Digital Video. Or the long, short (and silent) off it!

Tides always creep up unknowingly. And over the last decade whenever I have had a chance to talk about digital trends – I have realised that they are very much like tidal waves that take marketers by surprise. So I thought it’s best to start with sharing some context on digital video and let you decide if you want to spend the next five minutes to immerse yourself in this new world. * 80% of

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Cricket IPL Leadership Legends Marketing Sports Top

Virat Kohli, the CEO

Virat Kohli is probably enjoying a kind of form now that even if he tries, and edges one to the keeper, the ball will fly over him. And let’s just not limit it to his batting. He is fielding tremendously and just when you think India miss an idea or two because the captain is the wicketkeeper far flung from the running in pace bowlers, here is Kohli at mid-off, chatting, ideating and encouraging the

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Business Digital Media Digital Media Entrepreneurship Work

Beginning of the Grind and the Festive Season Combined

Brainstorming while experimenting different cocktails and dreams (yes, I still love Tom Cruise) at various venues was what our new family did for the next 3 months. We had a new excuse to go OUWT even more now – it was all to figure out exactly what kind of product we wanted to create. With a fair share of procrastination and some pretty fun ideas, we saw ourselves getting serious about new work quite naturally.

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Digital Media Education Generation Y India Internet Productivity Twitter

Be the Star of your Amazing life – Do it Now

Be the Star within Yourself.. unlike those stars around you whom you see on TV, internet. No matter what, Do something in your life that gives some positive results to the Society . Apart from your Professional life, you have all potential to share happiness with society. Smile at the world and the world will smile back at you.World needs it more Every heart has its own rhythm, has its own music.. Every heart has its

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He-profits-most-who-serves-best
Branding Business Marketing Short Story Top Work

Sorry for being spicy

Your brand is what your customers speak about when you leave the room. ~ Jeff Bezos of Amazon. Get closer than ever before to your customers. So close that you tell them what they need well before they even realise it. ~ Steve Jobs of Apple. Well before the Amazons and the Apples of the world created world class technology brands adulated by their customers, I learned an invaluable lesson about building brand loyalty through

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Selfie-With-Daughter
Democracy Education Featured Governance India Opinion Top Twitter

#SelfieWithDaughter is amazing and it rocks, why?

Make no mistake, Narendra Modi is no ordinary Prime Minister. He possibly is the most astute one the country has seen alongside Jawaharlal Nehru and Narasimha Rao. That is why whatever he does sky rockets. He has a following that could even put Ronaldo to shame and creates plans that are worthy of a Google and Apple kind recognition. All his campaigns, from Swaach Bharat to Make in India have done phenomenally well but what

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Education Featured Marketing Social Media Top

The Power of Stories

Stories are Inspiring. Enagaging. Compelling. Stories have Power. Jennifer Aaker and Andy Smith in their book: “The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media To Drive Social Change” talk about 5 things that the story teller has to keep in mind Chronology – Stories should not begin at the beginning, but follow an interesting arc where events build on ideas, feelings and passion and should not feel disjointed and disparate. Telling

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Business Marketing Top Tourism Travel

Home is where the heart is…

Home is where the heart is…That’s how the old adage goes isn’t it? And well, for us, it’s never been truer than in today’s amazingly fast-paced, multi-cultural, media savvy world. Businesses tend to focus heavily on productivity and the balance sheet but in order to have staff who are ready and able to work, it’s so easy to overlook the vital importance of a stable home life.   In relocation and business travel particularly temporary accommodation

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Architecture Business Entrepreneurship Marketing Top

“Smart Buildings” Today

Rewind to a few years ago when Smart Buildings were more of science fiction than reality. Fast forward to today and you’ll notice an amazing transition tempered with excitement to create a reality that few could fathom. This is owed to a few courageous building owners and developers in India and overseas, who have adopted intelligent & integrated building systems. Buildings have to be smarter to handle the large-scale urbanization and has to find new

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