2017 Digital Media Entrepreneurship Fashion Featured Globalisation Lifestyle Marketing Media Shopping Technology

‘Zara.in’ The Famous Spanish Brand Opens An E-commerce Website

  Earlier this year, Zara opened its standalone high-street store in Mumbai, which is the biggest by the Global fast-fashion Spanish brand and Jesus Echevarria, chief communications and corporate affairs (Inditex) cleared about his plan to enter into e-commerce zone. On 27th September the brand announced its online store, for which the website goes live by 4th of October. Now, one can shop anywhere and pick articles from the full range of Zara, which shall

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brand
Arts Culture Fashion Globalisation Lifestyle Marketing Media

Wearing a uniform can mean many things

Every institution that wants to leave a rich tradition, a rich legacy of its decorum and order and wants to create an ‘Element’ of considerable influence in a majority of cases emphasises on wearing a Uniform. The word itself as one can see puts focus on creating a sense of uniformity but with a difference in interesting ways. Although the general norm is to enforce uniforms in schools, many colleges also place emphasis on a

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Bollywood Celebrity Fashion

This Navratri Fall in Love with Chaniya Cholis

The popularity of chaniya cholis among women can be gauged from the fact that its not only worn in India, but also in many foreign countries. Since the festive season is round the corner, girls are queuing up to buy their favourite attire to jazz up the celebrations with this vibrant ethnic wear. However, this traditional dress has undergone a sea change over the years. These days you will find variations such as divided lehengas,

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Fashion

Beauty and the be(a)st

  I was recently pointed out by a dear friend how inappropriate it was for my 6 year old girl to be adorned in make-up. My initial reaction (in my head) was more like “mind your own business, will you?” On the hind side, isn’t it true that friends are the ones to point out the good and the not so good stuff about our lives? In this case it was true. And I began

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skinny-jeans
Fashion Featured Hindi Lifestyle Opinion Top

स्कीनी जींस के अब जल्द ही लगेंगे दिन?

वैसे तो फैशन औऱ लाइफ स्टाइल का बड़ा हिस्सा बाजार की चलन से डिसाइड होता है जिसके लिए टेलीविजन,अखबार,सिनेमा और अब एफएम चैनल भी दूत का काम करते हैं..देखते-देखते हमारे खाने-पीन,पहनने का अंदाज बदल जाता है..मैं खुद भी ग्रेजुएशन तक जिस मट्टीमार बैग्गी ट्राउजर पहनकर डॉ. कामिल बुल्के शोध संस्थान जाया करता था, अब उन्हीं ट्राउजर को देखकर हंसी आती है और लगता है कि जब मेरी उम्र साठ साल( अगर तब तक जी गया

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open-letter-to-deepika-padukone
Bollywood Celebrity Entertainment Fashion Featured Feminism Lifestyle Opinion sex Top

Dear Deepika, keep your hypocrisy to yourself: An Open Letter

Vogue, India’s leading ‘fashion’ magazine and the maker of the ‘Let’s start with the Boys’ video, is back with another of its videos, titled, ‘My choice’. And this time, we have Bollywood’s leading lady taking the centre stage to speak for the women of our country. One would think it to be a moving, riveting, stark, dark, and a goosebump-inducing narrative. The first glimpse of the logo, with the bindi in there is quite reminiscent

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AXE-Sexy-Advertisement
Fashion Featured Lifestyle Opinion sex Top

Dear Men, just say “Ladies Here I Come”!

According to Neil Postman, ‘What an advertiser needs to know is not what is right about the product but what is wrong about the buyer’. The advertisers of fragrances for males have tactfully used this principle to create sex-filled scopophiliac ads that capitalize on the ideas of sex and seduction. They employ the power of provocative female images in making a man’s imagination run wild. The central idea is to uplift a man’s mojo, however,

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winter-fashion-for-men
Fashion Generation Y Lifestyle Top

Winter Fashion Tips for Men

Some men shy away from the task of trying to look stylish during winter. It is true that striking a balance between looking fashionable and feeling comfortable during the cold months could be challenging. Nevertheless, there are ways to experience the best of both worlds. In fact, some fashion conscious guys see this season as an opportunity to flaunt their style sense. Winter gives you a chance to wear multiple clothes. This means that you

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Fashion Lifestyle Shopping Top Youth Pulse

3 must-haves to keep skin Oil-free

Dry skin in India is rare thing. The terrible humidity that rules over a large part of our country makes even those of us with normal skin, feel like we are bubbling vats of oil on the inside. But let’s face it, skin products are costly. Regular appointments at the parlour which always promise “clearly noticeable results” take too much effort. And frankly, they are not even worth it. People who spend enough time outdoors

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Bollywood Fashion Top

Bollywood as India’s Cultural Ambassador

There are backdrops that stir the imagination of Bollywood and create a magnum opus. A dose of ethnicity with a rich cultural heritage, an unexplored virgin locale and a tinge of vibrancy added by ethnic garbs like a royal chaniya choli, playful anarkali suits or suave sarees seem to take creativity to a whole new level and portray India in the best light. Here is the top locations that serve as inspiration to our film

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