When his batch mates were burning the midnight oil trying to crack IIT and AIEEE, Joybrato Dutta was trying to figure out the reason for him to do engineering. After a year of entertainment, exploitation and of course, engineering he decided to quit the entrapment. After graduating from a film school, he joined advertising. And since then he has been creating campaigns for some of the biggest brands in the country. But for a storyteller, writing ads wasn’t enough. He had more to tell and his stories on this blog are the result of his unquenched desire