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Digital Media Digital Media Featured Marketing Opinion Social Media Technology

3 essentials of Digital Video. Or the long, short (and silent) off it!

Tides always creep up unknowingly. And over the last decade whenever I have had a chance to talk about digital trends – I have realised that they are very much like tidal waves that take marketers by surprise. So I thought it’s best to start with sharing some context on digital video and let you decide if you want to spend the next five minutes to immerse yourself in this new world. * 80% of

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#Flopkart-#BigBillionScam
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#flopkart : Bansals take a bow

Did you gamble on 6th? I did at the Flipkart table. The Bansals sparked off the Diwali season of ‘good luck’ by giving millions of Indians the experience of gambling on Flipkart. Now if you’ve ever gambled, you know there are always more losers than winners, and losers whine a lot. So newsfeeds, tweets and streams screamed #flopkart #bigbillionscam. While, raging social storms are fairly common in India’s new found arm-chair social media activism, the

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